The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency Kotaro Sugiyama

ISBN: 9780071748124

Published: November 22nd 2010

Hardcover

310 pages


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The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency  by  Kotaro Sugiyama

The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency by Kotaro Sugiyama
November 22nd 2010 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 310 pages | ISBN: 9780071748124 | 7.13 Mb

The breakthrough marketing strategy from the worlds most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now its being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge.

Dentsus Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book: Explains Dentsus 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsus newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.



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