Blunders In International Business David A. Ricks

ISBN: 9780631217763

Published:

Paperback

172 pages


Description

Blunders In International Business  by  David A. Ricks

Blunders In International Business by David A. Ricks
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 172 pages | ISBN: 9780631217763 | 3.70 Mb

This new edition has been significantly updated to include more than one hundred new international business blunders. Well-known old blunders have been replaced with new ones in order to update the lessons learned. It seems that everyone is willingMoreThis new edition has been significantly updated to include more than one hundred new international business blunders.

Well-known old blunders have been replaced with new ones in order to update the lessons learned. It seems that everyone is willing to relate past successes- however, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, easily remembered, and can be used to illustrate valuable lessons.

This text takes a revealing look at how mistakes are made everyday by large and small companies as they try to compete globally. Whether a translation mistake or a management mistake, the author has uncovered many informative, entertaining blunders.



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